BACKGROUND ༉‧₊˚.
➼ BBC Radio was founded on the 30th September 1967
➼ A group of leading wireless manufacturers, including Macaroni, had founded BBC Radio 4.
➼ It is funded through people paying for a TV license
AUDIENCE PROFILE
➼ It can listened to on radio, via the website, or you can use the BBC sounds app.
Their target audience is for:
1. people 55+ years (age)
2. people with a nationality of Britain or people who live in Britain (nationality)
3. people who are interested in politics or economics (lifestyle/ interests). It is a very heavy news based radio
According to RAJAR, their listening figures are 10.48 million (2021 4 quarter).
1. Those in the ABC1 bracket
2. They still attempt to appeal to everyone regardless of their background
STRUCTURE AND SCHEDULE ༉‧₊˚.
➼ The radio plays nonstop, so you can tune in at any time during the day. The website allows you to jump to their early, morning, afternoon, evening or late uploads.
➼ The radio also has some frequent elements such as the following
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